Privacy policy

Last updated: August 15, 2026

This notice explains how HYDRA Natuva Filters ("we", "us", or "our") collects, uses, stores, and shares personal information when you visit or make a purchase through hydrax1waterfilter.com (the "Website").

It also explains the privacy choices and rights available to you and how you can contact us regarding your personal information.

About Us

HYDRA Natuva Filters is a Slovenia-based business that sells water filter straws online. For the purposes of applicable data protection law, including the General Data Protection Regulation ("GDPR"), HYDRA Natuva Filters is the data controller responsible for the personal information described on this page.

Contact information:

• Email: support@hydrax1waterfilter.com
• Phone: +386 70 572 566
• Address: Keršova ulica 3, 3212 Vojnik, Slovenia
• Company Registration Number: 7361769000

As a business established in Slovenia, we operate in accordance with applicable European Union privacy and data protection requirements, including the GDPR.

Information We Collect

Information You Provide When Ordering

When you place an order, we collect the information needed to process, fulfil, and deliver your purchase. This may include your name, email address, telephone number, billing address, and shipping address.

If you create an account, we may also store your login credentials and any security questions connected with that account.

Shopping and Support Activity

We may keep information about products you view, add to your cart, or save for later. If you contact our customer support team, we may also retain records of those communications.

Technical Information

When you visit the Website, certain technical information may be collected automatically, including your IP address, browser type, operating system, and device information.

We use this information to operate, maintain, troubleshoot, and improve the Website.

Cookies, Analytics, and Similar Technologies

We use cookies, pixels, scripts, and analytics technologies to operate the Website, remember preferences, understand how visitors use our store, and measure advertising performance.

Microsoft Clarity

We use Microsoft Clarity to better understand how visitors interact with the Website. Clarity may record information such as navigation behaviour, clicks, scrolling activity, heatmaps, and other interaction patterns so we can improve usability and identify technical or customer experience issues.

Meta/Facebook Pixel

We use the Meta/Facebook Pixel to measure conversions, understand advertising performance, and support advertising and retargeting activities on Meta platforms.

These services may process information such as browsing behaviour, IP address, device information, and interactions with the Website. Their own privacy terms also apply to how they process information.

Functional Technologies

We may also use scripts or similar technologies to support Website features such as wishlists, saved preferences, and language selection. These technologies may store small amounts of information so your preferences can be remembered.

Session Replay and Behavioural Analytics

We may use session replay tools, behavioural analytics services, or chat tools to understand how visitors use the Website.

Depending on the service used, these tools may collect information about clicks, scrolling, navigation between pages, form interactions, and other Website usage patterns.

We may use this information for troubleshooting, fraud prevention, improving the customer experience, and maintaining Website security.

Providers processing this information on our behalf act as service processors and are contractually required to use the information only for the services they provide to us.

How We Use Personal Information

We may use personal information for purposes including:

• Processing, fulfilling, and shipping orders
• Sending order confirmations and shipping updates
• Responding to customer service requests
• Sending marketing emails through Shopify where you have provided consent
• Analysing Website activity through Microsoft Clarity
• Measuring and supporting advertising through the Meta/Facebook Pixel
• Improving Website functionality and usability
• Personalising parts of your experience
• Identifying customer and Website usage trends
• Planning future improvements
• Preventing and investigating fraud
• Monitoring chargebacks and suspicious transactions
• Protecting our Website, customers, and business
• Verifying identity where appropriate

Artificial Intelligence and Automated Tools

We may use AI-assisted or automated systems as part of our business operations.

These tools may be used to:

• Assist with customer service responses
• Analyse marketing performance
• Generate product recommendations
• Identify unusual activity or possible fraud patterns

Where appropriate or required by law, outputs or decisions produced with the assistance of these systems are subject to human review and oversight.

Who We Share Information With

We work with third-party providers that help us operate our Website and business. Personal information may be shared with these providers where necessary for them to perform services on our behalf.

• Shopify — e-commerce platform and email marketing provider
• Shopify Payments and PayPal — payment processing
• Shipping and fulfilment providers — order preparation and delivery
• Microsoft — Microsoft Clarity analytics
• Meta/Facebook — advertising and advertising measurement

We may also work with business partners for advertising-related purposes. For example, certain information may be used through services such as Shopify Audiences to help deliver more relevant advertising.

To learn more about how Shopify merchants may use information for advertising, visit https://privacy.shopify.com/en .

We may also disclose personal information:

• To companies or entities within our corporate group for operational purposes
• In connection with a sale, merger, restructuring, insolvency proceeding, or transfer of all or part of our business
• Where disclosure is required by law, regulation, legal process, or a legitimate request from a public authority
• Where you specifically instruct us to share information, such as through a social media integration

Once information is provided to an independent third party, that party's own privacy practices may apply. We are not responsible for how independent third parties use information after it has left our systems.

Information Shared During the Previous 12 Months

Targeted and Interest-Based Advertising

We may provide limited information to advertising platforms to support targeted or interest-based advertising.

This may include:

• Hashed email addresses
• Device identifiers
• Pixel-generated information

This information may be used for:

• Retargeting advertisements
• Conversion measurement
• Audience matching
• Managing advertisement frequency
• Creating similar or lookalike audiences

We do not sell personal information in the ordinary sense of exchanging personal data for money. However, some US privacy laws use broader definitions of "sale" or "sharing", and certain advertising-related transfers may fall within those definitions.

Advertising Choices

You may be able to limit or opt out of interest-based advertising using:

• Your Meta/Facebook advertising preferences
• Google Ad Settings
• The Network Advertising Initiative opt-out service
• Unsubscribe links contained in our marketing emails

Publicly Submitted Content

If you post a product review or submit other information in a publicly accessible area of the Website, that information may be visible to anyone who visits the relevant page.

We cannot control how others use or redistribute information you choose to make public and cannot guarantee its confidentiality after it has been publicly posted.

Links to Other Websites

The Website may contain links to websites, applications, or services operated by third parties.

We do not control those third parties and are not responsible for their content, security, or privacy practices. We recommend reviewing their privacy terms before providing personal information.

A link appearing on our Website does not mean we endorse the third party or its practices.

How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to operate our business, or to satisfy applicable legal obligations.

Order and transaction records may be retained for accounting, taxation, and other statutory requirements under Slovenian law.

Payment information is handled by payment processors operating PCI-compliant payment environments and using technologies such as tokenisation.

Rights for EU and EEA Residents

If you are located in the European Union or European Economic Area, you may have rights under the GDPR regarding your personal information.

• Access — You may request a copy of the personal information we hold about you.
• Correction — You may ask us to correct inaccurate or incomplete information.
• Deletion — You may request deletion of your information, subject to applicable legal retention requirements.
• Restriction — In certain situations, you may ask us to limit how your information is processed.
• Portability — Where applicable, you may request your information in a structured, machine-readable format.
• Objection — You may object to certain processing, including direct marketing.
• Withdraw consent — Where processing depends on consent, you may withdraw that consent.
• Targeted advertising and data-sharing choices — Where applicable, you may instruct us not to sell, share, or use personal information for targeted advertising. We also recognise Global Privacy Control ("GPC") signals.
• Sensitive information — Where applicable, you may request that use of sensitive personal information be limited to purposes that are strictly necessary.
• Appeals — Where applicable, you may appeal a decision regarding a privacy request by responding to our denial notice.
• Authorised representatives — You may appoint an authorised person to submit a request on your behalf, subject to appropriate proof of authority.

To submit a request, email support@hydrax1waterfilter.com.

We will not discriminate against you for exercising an applicable privacy right. We may ask for information reasonably necessary to verify your identity before completing a request.

Rights for Residents of Certain US States

Depending on the US state where you live, including California, Colorado, Connecticut, Virginia, and other states with applicable privacy laws, you may have certain rights regarding your personal information.

These may include the right to:

• Access or obtain a copy of your personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Opt out of the sale or sharing of personal information where applicable
• Opt out of targeted advertising where applicable
• Appeal certain decisions regarding privacy requests

We recognise the Global Privacy Control ("GPC") signal as an opt-out request for sale or sharing, where applicable, for the browser and device through which the signal is received.

To exercise an applicable privacy right, contact support@hydrax1waterfilter.com.

Complaints

If you believe we have handled your personal information improperly, please contact us so we can review your concern.

If you are not satisfied with our response, you may also have the right to lodge a complaint with the relevant national or regional data protection authority.

Cookies We Use

• Essential cookies — Required for important Website functions such as checkout and cart management.
• Analytics cookies — Used with services such as Microsoft Clarity to understand Website usage.
• Marketing cookies — Used with technologies such as the Meta/Facebook Pixel for advertising measurement and targeting.
• Functional cookies — Used for features such as wishlists and saved language preferences.

You can manage or disable cookies through your browser settings. Blocking some cookies may prevent certain Website functions from working correctly.

More information about cookies used by Shopify-powered stores is available at https://www.shopify.com/legal/cookies .

International Transfers

Your personal information may be processed or stored in countries outside the country where you live, including the United States.

Where information originating in the European Economic Area is transferred to a country that has not been recognised as providing an adequate level of data protection, we use appropriate safeguards required by applicable law.

These safeguards may include the European Commission's Standard Contractual Clauses or another legally recognised transfer mechanism, unless the destination country is already covered by an applicable adequacy decision.

Security

We use reasonable technical and organisational measures intended to protect personal information against unauthorised access, loss, misuse, or disclosure.

• SSL encryption across the Website
• Tokenised payment processing
• Access controls and permission management
• Periodic reviews of third-party service providers

No method of electronic transmission or storage can be guaranteed to be completely secure. By using the Website, you acknowledge that some level of security risk is inherent in transmitting and storing information electronically.

Children

The Website and our store are not intended for children under 16, and we do not knowingly collect personal information from anyone under 16.

If you are a parent or guardian and believe that a child has provided personal information to us, contact support@hydrax1waterfilter.com and we will take appropriate steps to remove it promptly.

We do not knowingly sell or share personal information belonging to anyone under 16 years of age.

Your Choices

Marketing emails: You may unsubscribe from promotional emails at any time using the unsubscribe link included in our messages. We may still send transactional communications such as order confirmations or shipping updates.

Cookies: You may manage cookie preferences through your browser settings at any time.

Access, correction, or deletion: Contact support@hydrax1waterfilter.com to submit a request concerning your personal information.

Changes to This Notice

We may update this notice from time to time to reflect changes in our business practices, services, technology, or legal requirements.

Any revised version becomes effective when it is published on this page. We recommend reviewing this page periodically to stay informed about our current practices.

Continued use of the Website after an updated version is published indicates your acceptance of the revised terms.